ORBEA UNVEILS DIEM: THE NEW A TO B

Orbea presents their latest step forward on Urban strategy with Diem. Diem’s product value proposition is centered on three main pillars, Performance, Smart Design, and Personalization.

Orbea takes their expertise in creating high performance bikes and applies it to the context of an Urban bicycle: lightweight frames and components, riding quality, and technology specifically relevant to Urban mobility. Here we see the traditional importance of certain aspects shifts, and there is a greater focus on rider confidence, comfort, and appropriate power.

Smart Design is a result of function driven design, taking into account what matters to the urban cyclist: personal safety, bike security, and ease of use- both in terms of riding and intelligent integrations.

Orbea’s MyO personalization program is a well-established industry reference. Now DIEM revolutionises the Urban sector with an unparalleled range of options to personalize fit and ergonomics and choose from a wide range of well-designed Urban accessories.

Diem: The New A to B

A to B should be a pleasure, not a chore. Diem is a powerful e-city bike you can count on, a trusty partner that brings a touch of class to the day-to-day. From the first moment you ride it, you know you are on something special, with quality components and a clever frame design that gives the smoothest ride. The dynamic motor and precise handling make it easy to slot into the traffic, while the bright wraparound lights help to keep you safe. Rise above the crowd, and don’t blend in. The day-to-day has just shifted a gear. Grab a Diem and seize the day!

What makes Diem Unique

Quality. A Step Above

Diem is built on a deep understanding of performance, design, and the belief that riding should be enjoyable. That means an elegant design, removing anything superfluous, and pursuing simple solutions. Considering the design as a whole, right from the start, including the highest quality components and accessories, means Diem is a collection of details that work together to give a riding experience way beyond other city bikes.

Hydroforming and butting our aluminum tubing gives us more control over the material, enhancing the design, reducing weight, and optimizing the frame rigidity. Balancing rigidity and weight is vital to improve handling and add fun. The final step is our High Polish finish, where the welds are polished to make them invisible giving Diem that smooth look.

Diem’s intelligent lighting system is designed to keep you visible day or night. The rear light intensifies as you brake, helping alert the traffic behind you. The additional front beam automatically switches on in the dark to make sure you are seen and let you see the way ahead.

Performance. Enjoy Every Ride

Diamond Glide is a patented design that allows the frame to flex vertically, absorbing bumps and giving a smooth ride on rougher streets. The combination of our carbon fork and wider tyres helps absorb the bumps of rough streets.

Diem’s new Urban geometry keeps the weight low and centered meaning fast reflexes and inherent stability, vital for slotting through the urban jungle. Designing a frame to do all this, while also making it easy to keep track of what is going on around you is a balance and takes careful consideration.

Safety. Safety Built Into Every Journey

Every Diem has a built-in, high-tech lighting system that automatically switch on to keep you safe and light the way ahead. The front beam switches on automatically at night to increase your visibility even if the streets are dark. The wrap-around lights make sure you are always visible, day or night, even from the side. The reactive rear lights brighten to announce braking.
The Supernova Starstream headlight is integrated into the handlebar or the front of the optional rack. As well as being protected from damage or theft, this removes obstructions from the light beam, making you more visible. If you choose the optional, Supernova Starstream dual beam light, you can easily switch between the low beam and the bright high beam. Our headlight, rear lights and integrated wrap-around lights are StVZO compliant.
Our integrated Spin Block system prevents the handlebars from rotating too far, making it much easier to load and unload your bike. No matter which model of Diem you choose you can count on robust, high quality tires, with internal reinforcing to protect against punctures and reflective strips on the sidewalls to make sure you are seen.
Hidden on Diem’s motor cover is a space to mount an Airtag if you want. You can mount an AirTag or any compatible tracker. The advantage of this system is that it allows users to find the best option for the specifics of their city. Diem comes with our Quality Guarantee which we back up with a lifetime warranty.

Full Power, Intelligent Control

The 630 Wh battery, integrated into the downtube uses the latest cell technology to pack more charge into a smaller space. That means around 150 Km, or 9 hours, between charges meaning that many riders will need to charge their bike less than once a week. A typical charge takes around 4 hours. For the lightest Diem possible choose our highly optimized 540 Wh battery that gives plenty of power for up to 120 Km.

As one of the world’s leading ebike motor manufacturers, Shimano’s EP motors offer simple, reliable service day after day, as well as an extensive network of service centers if you ever need them. The subtle remote is easy to control without moving your hands from the bars.

The integrated LED lights tell you which assistance mode you are in. If you want more information then it is easy to connect your mobile, add it to the included mount, and access detailed system information.

The SBS system securely fixes the battery inside the bike frame. As well as making the battery impossible to steal, SBS allows us to design better looking, slimmer frames which are lighter and stiffer, resulting in faster reactions and added control when you are zipping around the city.

Most people will never need the extra range that the modular battery offers, however it can be useful to take up to your office to charge. The 252Wh range extender slots easily into the bottle cage and provides instant extra charge.

Everything You Need. And Nothing More.

Diem offers 20 kg and 30 kg rear carriers compatible with Ortlieb and MIK systems along with an optional 10 kg front rack and basket. Our optional adaptor makes Diem 10 and Diem 20 compatible with Thule, Burley, Croozer and Hamax trailers. Diem 30 works with conventional thru axle adapters.
The low-slung frame makes it easy to mount and dismount, adding security, even if you have to come to an unexpected stop. Diem’s frame design keeps the upper tube, which is vital for rigidity and adds control and precision to Diem’s impressive handling.
The integrated kickstand pivots from the center of the bike and also integrates neatly when not in use. It is complicated to design, however the benefits are clear, with increased stability and security.
Integrating cables and switches in the handlebar means everything you need is right at your fingertips so you don’t have to move your hands from the controls. Less cables means less distractions and gives more space for accessories such as your phone or the front rack.
Our one piece stem and handlebar is designed to make mounting your mobile phone secure and easy with the integrated SP Connect system. The top tube power outlet offers a USB-C connection for charging your mobile phone on route.

Personalization. Designed By You.

Our three models offer three very different transmission options giving different options for different riders. Diem presents a wide range of frame sizes to fit you perfectly while our configurator provides lots of options to make Diem fit your needs. Choose from four frame sizes. Due to the choice of sizes, most riders can choose between a slightly smaller fit which prioritizes comfort, or a slightly larger frame which prioritizes performance. Diem is available in three different colors, Ivory White (Gloss), Glitter Anthracite (Gloss) and Spaceship Green (Matte).